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International Purchasing and Supply

Education and Research Association

vice president: Jenny Bäckstrand - Jönköping University


Jenny Bäckstrand joined the IPSERA Executive Committee in March 2016 and is currently the Vice President. She is an associate professor in Operations and Supply Chain Management at School of Engineering, Jönköping University, Sweden.

She teaches mainly Purchasing and Supply management at both bachelor and Master level. Her course in Purchasing Logistics is distributed digitally to students over four continents. At graduate level she teaches advanced research methodology (Collaborative and interactive research methods). She was elected “teacher of the year” 2016 by the students at School of Engineering. She was the Director of Graduate schools at the School of Engineering 2021-2023.

Her research focuses on purchasing in manufacturing companies and more specifically on competitive strategies for customized products. The current research interest is pinpointing knowledge transfer and communication both internally between departments and externally from the customer and to the supplier. Her research result – a method for customer differentiated purchasing has been implemented at several Swedish based companies such as Ericsson and Siemens. A complementing research interest is thus within interactive research methodology and practitioner oriented research.


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